Online as well as on the forecourt

09/12/2014

Online as well as on the forecourt

09/12/2014

Peter Vardy BMW is one of the newest and most refreshing names within the motor industry but we base our beliefs on years of experience and we deliver Customer Service and cars you can trust. Recognising that the online experience of car buying deserves as much attention as our award winning showroom sales journey, we decided to expand our Online team with onsite Digital Marketing Executives.

Meet Kabir, our BMW Digital Marketing Executive. Kabir’s enthusiasm for Peter Vardy and for the BMW Brand helps form our personality online and through Social Media. It is Kabir’s responsibility to introduce our online Guests to an enriched, interactive and inclusive car buying experience,with first class photography and videos, as well as tapping into all the latest trends on social networks such as Facebook, Twitter and Instagram.

Peter Vardy’s Digital Marketing Manager Euan A Cameron said: “This is another ahead-of-the-curve initiative from a company which pulls out all the stops to make buying a BMW a great day for the most important people in the process – our guests.

“Our digital professionals know that our guests want to research and investigate the best deals possible and they are geared up to make that online decision-making as interesting and as informative as they can.”

Kabir Akram, the digital professional at BMW Edinburgh, said: “My main role is to provide social media content and to help with digital strategy at a local level. I am really looking forward to seeing the company grow digitally.

“A big part of my job is CitNOW video content, a 360 degree walk round of a car which we can send to our guests via email. We can show specific parts of the car to give guests the input they need to make an informed decision.

The team at Peter Vardy BMW are working tirelessly to make the Peter Vardy BMW buying experience even better than it is today.